University of
Wisconsin-Milwaukee

The University of Wisconsin-Milwaukee is recognized as one of the nation’s leading research universities, driven by the values of leadership and innovation. During the rebranding process for UWM, I was tasked with creating stylescapes to visually represent the essence of the new brand. One stylescape portrays UWM as strong, bold, tough, and determined, while the other two focus on themes of discovery, adventure, possibility, and ambition.